As part of the development of strategies and plans to enable the organization to achieve its objectives, the organization will use a systematic/rigorous process known as corporate planning. SWOT can be used as a basis for the analysis of business and environmental factors.

• Set objectives – defining what the organization is going to do
• Environmental scanning
• Internal appraisals of the organization's SWOT
• Analysis of existing strategies
• Strategic Issues defined
• Develop new/revised strategies
• Preparation of operational, resource, projects plans for strategy implementation
• Monitoring results